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Ethical Design Co.

Ethical Design Co.

A brand and digital design agency that cares.

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Reduce your travel footprint

February 5, 2014 By sonja Leave a Comment

Over the past 6 months since being away from Australia I’ve taken countless busses, trains, cars, boats and aeroplanes to get from A to B. I have always tried to keep my travel footprint light, taking measures not to disturb nature, always properly disposing of rubbish, never taking more than I need with me, and […]

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The experience Of design

October 30, 2013 By sonja Leave a Comment

The other day I was sitting in a shuttle bus in Bali, gazing out the window as we stopped at a set of traffic lights. I noticed a series of bronze statues on the median strip, each of which resembled some kind of Hindu god posing in various positions and pulling faces for passersby. The […]

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Interview with Illustrator Genna Campton

May 29, 2013 By sonja Leave a Comment

1. What made you decide to try at illustration for a living? When I left high school I knew that I wanted to make a living in art or design. I didn’t know exactly which area to go into, in fact I didn’t even know about ‘illustration’ as a profession. I completed a design fundamentals […]

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The psychology of marketing

April 23, 2013 By sonja Leave a Comment

Guest post by Joe McCord of Digital8 What gains your attention? Things that are larger? Things that are brighter? Things that are sharper? To an extent these are all true but it is only when you are already focused that this becomes the case. The psychology of what gains your attention is something that marketing […]

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6 ways to integrate sustainability and make money

August 2, 2012 By sonja 1 Comment

Believe it or not, many large companies and corporations are considering sustainability a lot more than you may think. While many are still a long way off developing a fully integrated sustainable business model, most are at least taking steps towards this in a way that ensures their continual financial growth, because they are aware […]

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The 5 business models

January 23, 2012 By sonja Leave a Comment

Bob Willard is an inspiring speaker, author and expert on the topic of business sustainability. In his writings, he offers up some interesting definitions for different types of business models, based on where they are at with compliance on the sustainability ladder. I really like his work, and think that if every CEO in the […]

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Southeast Asian Design

January 7, 2012 By sonja Leave a Comment

Anyone who has been away from home to spend time in a foreign land for a period of time understands how difficult it is to hold on to your true values while in travel mode. All the unfamiliar sights and smells put you into some sort of unintelligent daze, and your brain processes are comparable […]

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Sustainability guilt

October 7, 2011 By sonja Leave a Comment

I often find myself suffering from a guilty conscience when making day to day decisions about the purchase of food and other products. The (relatively modest) amount of knowledge I’ve gained over the last few years on my quest to understand what’s happening to our world has resulted in the realisation that there are many […]

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EDCo. acknowledges the traditional owners of the land on which we work (the Wurundjeri Woi Wurrung people of the Kulin Nation) and pays our deepest respect to their Elders past, present and emerging.

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