Guest post by Joe McCord of Digital8 What gains your attention? Things that are larger? Things that are brighter? Things that are sharper? To an extent these are all true but it is only when you are already focused that this becomes the case. The psychology of what gains your attention is something that marketing […]
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6 ways to integrate sustainability and make money
Believe it or not, many large companies and corporations are considering sustainability a lot more than you may think. While many are still a long way off developing a fully integrated sustainable business model, most are at least taking steps towards this in a way that ensures their continual financial growth, because they are aware […]
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The 5 business models
Bob Willard is an inspiring speaker, author and expert on the topic of business sustainability. In his writings, he offers up some interesting definitions for different types of business models, based on where they are at with compliance on the sustainability ladder. I really like his work, and think that if every CEO in the […]
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Southeast Asian Design
Anyone who has been away from home to spend time in a foreign land for a period of time understands how difficult it is to hold on to your true values while in travel mode. All the unfamiliar sights and smells put you into some sort of unintelligent daze, and your brain processes are comparable […]
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Sustainability guilt
I often find myself suffering from a guilty conscience when making day to day decisions about the purchase of food and other products. The (relatively modest) amount of knowledge I’ve gained over the last few years on my quest to understand what’s happening to our world has resulted in the realisation that there are many […]
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