Ethical Design Co.

A brand and digital design agency that cares.

A big business starts small.

-RICHARD BRANSON

We want to make the website design experience really special for you, so we’ve developed some packages that we think you will love. These packages are a culmination of years of experience learning about what people typically need to get their business online and looking fantastic.

At Ethical Design Co. we are engaged to work on all kinds of websites and user interfaces, large and small. Many of these are highly customised. However, we recently saw a need to distil our pricing model and process to better suit start-ups, small businesses and SMEs.

FDM website mock up - Home and Philosophy pages

What’s included in a small business website package?

  • Custom website design – no templates!
  • Responsive web development – your website will be created for various device and screen sizes
  • SEO ready
  • Links to socials
  • Image optimisation – images edited for accessibility and fast load times
  • Training videos to help you use your new website

See Freedom Diabetes Management case study (pictured).

What matters to us

User experience icon - hand pressing buttons

User experience (UX)

Our discovery and briefing process helps us to holistically understand your audience and target market. We use human centred design (HCD) principles to work out how people will be using your site, and why. We guarantee your site will be super functional and user-friendly.

Your branding icon - Illustrator pen tool

Your branding

We use your existing style guide to assist in the creation of a consistent ‘brand language’ and visual identity across your business assets. If you don’t have a style guide, no problem! We will guide you on how to ensure your website works within your current business branding.

Sustainability icon - earth represented with green leaves

Sustainability

We can help you consider the social, environmental and financial impact of your website and content messaging, and can assist you in getting set up with green web hosting. We also plant trees with our trusted suppliers to offset your design project.

The future icon - computer mouse

The future

A website is a living, breathing entity. We want it to be easy for you to navigate and update. Your website is an investment, tend to it well and you will see a much better ROI. Our process helps us to understand and predict all of your admin needs before developing your site.

SEO icon - dashboard

SEO

We will set your site up with all the standard SEO (search engine optimisation) basics. This includes minimised code, optimised images for best page speed, and design for conversion rate optimisation. We can help with keyword research or consult with your digital marketer to refine the placement of keywords for best results.

Your situation icon - wallet

Your situation

We have optional payment plans available so you don’t have to worry about a huge bill. We understand the need for consistent cash flow when running a small business and we don’t want cost to scare you out of getting your business online. We’re here to help!

Our small business website packages

 

BASIC WEBSITE PACKAGE
$3,995.00

  • Basic content template provided
  • Up to 2 information pages
  • 2 home page concepts
  • 1 feedback round on chosen concept
  • Contact form in footer
  • Choice of: standard tiled blog, testimonial section, or basic FAQ page
  • Social media links
  • Development of responsive, SEO-ready website in WordPress or Webflow

Get started

STANDARD WEBSITE PACKAGE
$5,995.00

  • UX wireframes with 1 feedback round
  • Up to 4 information pages
  • FAQ page (optional)
  • 2 home page design concepts presented
  • 2 rounds of feedback on chosen home page concept
  • Contact form (footer or page)
  • Custom blog set up
  • Testimonial section
  • Social media links
  • Basic email capture
  • Image optimisation + alt tags
  • Development of responsive, SEO ready website in WordPress or Webflow

Get started

ULTIMATE WEBSITE PACKAGE
$9,995.00

  • UX wireframes + full content strategy
  • Up to 10 pages
  • FAQ page (optional)
  • 3 home page design concepts presented
  • 2 rounds of feedback on chosen home page concept
  • Contact form (footer or page)
  • Choice of: Custom blog or resources page
  • Testimonial section or Google reviews integration (optional)
  • Social media links
  • Custom email capture + Autoresponder
  • Custom designed 404 page
  • Image optimisation + alt tags
  • Basic keyword research
  • Chat bot (optional)
  • Development of responsive, SEO-ready website in WordPress or Webflow
  • Staff training session

Get started

You can choose to pay a 30% up-front deposit to guarantee your website start date will be within the next 7 days.

All packages come with training videos to help you use your new website.
eCommerce solutions can be added to any website package on request. Get in touch for a custom quote for your online store today.

Optional extras available

  • eCommerce solutions – priced based on requirements
  • Website content writing or copy editing by our award-winning writer
  • Paid support available for complex future edits (ad-hoc requests)
  • Other custom functionality such as booking systems and other system integrations
  • Photo sourcing or photography shoot management
  • Social assets and graphics for website launch campaign

Check out the awarding-winning Space Talent website (pictured).

Space Talent website home page mock up with Indigo Design Awards Gold Winner badge

Our process

1

Engagement

Payment of deposit to lock in project. Initial discovery and design brief created. Customisation of package if needed. Sign-off on scope of work and schedule.

Website engagement icon

UX Strategy icon

2

UX Strategy

Sitemap and functionality requirements gathered. User and audience research and structural wireframes created.

3

Content

All content provided to us including text and images for all site pages. If copywriting add-on has been selected we will edit or help with writing and proofing content.

Content writing icon

Visual design icon

4

Visual design

Home page design concepts presented. Lock in visual design style. Full design mock up presented for iteration and sign off.

5

Development

Development in WordPress or Webflow CMS. Full site testing. Final content proofread. Staging site sign-off.

Website development icon

Launch website icon

6

Launch

Launch of full site and delivery of launch assets. Staff training session and training videos provided.

Some of our small business websites

Meyer Literary website - home page mock up

Meyer Literary

Author website

Visit website

Adie Courtney website - home page mock up

Adie Courtney Architect

Architecture studio website

Visit website

Noria website - home page mock up

Noria

Digital marketing agency website

Visit website

Greener Families website - home page mock up

Greener Families

Climate change resource for parents

Visit website

Tim Wilken Plumbing website - home page mock up

Tim Wilken Plumbing

Plumber website

Visit website

Atlas Innovate website - home page mock up

Atlas Innovate

Industrial venture capital website

Visit website

Get started today!

 

FAQs

How quickly can you build me a website?

Generally we can get through the discovery within a week or so of initial contact. After that, the design and development timeframe will depend on the size of your site. If all of your content is ready to go, we can build websites within a few weeks.

These packages look good, but I can’t decide which one is right for me.

Contact us using the form below and we will be in touch to discuss your options in more detail.

Can I have a custom package? How do we do that?

For projects that don’t fit into any of the package options you can download our comprehensive brief form, fill it in, then send it back. Then we can price out your project based on the scope of work.

What our customers say

  • Allira-headshot-grey-200px
    "I engaged Ethical Design Co. to turn my dreams and visualizations into reality. From the very beginning of our engagement on the projects of logo and branding, advertising materials, and website design and development, Ethical Design Co.’s professionalism and eye for design was apparent. I was impressed with their suggested improvements on my concepts, felt confident in leaving them in charge of design decisions and have continued to be impressed with the projects on completion. I recommend Ethical Design Co. if you are after a quality service with sleek and sophisticated results."
    Allira Panebianco
    Freedom Diabetes Management
  • Paula-Kaye Richards-thumbnail-grey-900px
    "I have worked with Ethical Design Co. on multiple projects and will continue to work with them in the future. They have been an amazing partner who has helped on projects as large as our rebranding strategy for three brands, to brand guidelines to our quarterly reporting. In all of these projects, they have provided a fresh perspective/design that has been impressive. Working with them is professional and easy without a single deadline missed. I would recommend them for all design work."
    Paula-Kaye Richards
    Space Capital
  • “I can't thank you enough and honestly couldn't recommend the team at EDCo. any more highly! Your work is truly professional and has encapsulated the core of my business better than even I could've hoped for!”
    Tim Thomas
    Celestial Sound
  • "The team at Ethical Design Co. designed the whole look and feel of our brand, something we are now proud to display. Because of the professionalism shown from the very first talks we had with them, we were able to put many creative decisions into their hands. When launching another business, I would not hesitate to get them involved from the very start. As a bonus, they deliver work on time too."
    Anthony Ward
    Noria
  • "As a specialist solutions consulting group that provides information and analytic services to our corporate clients, we engaged with Sonja Meyer to help add an additional level of professional design to our solutions.  From our very first engagement with Sonja we quickly realised that we received more than just her wonderful designs.  Other qualities like her professionalism, experience and fast turnaround have enriched our projects to a point where Sonja’s involvement has become a constant feature in our projects that have a high graphic or visualisation component."
    Zac Anstee
    Tridant
  • "Sonja has a fine eye for beauty. Her work is elegant and she has a remarkable capacity to reflect the taste of her clients. She is silken smooth to work with. She meets her deadlines, provides accurate information when required, contributes grace and intelligence to the development of every project. I am forever recommending her, and I recommend her again, here and now, to you."
    Donna Ward
    Inkerman & Blunt
  • "We often seek out Sonja’s assistance on UI/UX designs on particularly creative challenges that our internal designers get blocked on. Her work is always delivered timely and is always above the quality expected. Every time we deliver Sonja’s designs to a client they are blown away."
    Joe McCord
    Digital8
  • "Sonja has been our go-to designer for all our web-based needs, designing our web platform from initial mock-ups to a fully functioning product. She is a thoughtful, and nimble designer responding to our requirements and our user’s needs whilst retaining a clear vision for simple, engaging and user-friendly design. She manages to fit in with the fast-paced demands of an early stage start-up whilst continually creating beautiful designs for us. I would thoroughly recommend Sonja as a partner in design and we feel lucky to have found her!"
    Daneal Bassiouni
    Native
  • "As the owner of a small business and a design novice, it's been a pleasure to deal with EDCo. Their designs met my brief perfectly, making my business branding a breeze. Sonja is exceptionally professional and her designs are elegant. Over the years I have been in business I have always chosen to return to Sonja for any design needs. Her work has always been delivered well within deadlines with the assurance that all measures have been taken with environmental sustainability in mind - giving me peace of mind as well as strong branding. Thank you Sonja!"
    Angela O’Toole
    The Art of Eating
  • "Sonja has worked closely with me in designing our circa 30-page pitch deck, investor summary slides, and other multi-page presentations needed to pitch key partners. She also designed, top to bottom, our crowd funding page. Sonja is an incredible designer, but she also is a great instructor too. Most importantly, Sonja is a pleasure to work with. There’s no BS, she is prompt and hardworking. Her performance has been consistently high and turnaround quick whether she’s working from home base in Melbourne or from a remote island in Vietnam. We will continue to use her services for the foreseeable future."
    Brandon Greenberg
    Mately