Ethical Design Co.

A print and digital design agency that cares.

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Memorable logo design and branding for ethical, purpose-driven organisations.

Professional logo design services and branding for organisations ready to grow with confidence.

At Ethical Design Co. (EDCo.) we offer a variety of straightforward and affordable branding services for medium–large companies, not-for-profits, and ethical organisations. From a simple logo refresh to a complete branding package with brand guidelines and marketing collateral, our team ensures your identity reflects your values and connects with the right audiences.

Ready to get started?

Mockup of Landcare Victoria Brand Guidelines pages showing logo design, typography, colour palette, and visual identity layout on a cream background.

Bespoke branding and logo design for business, corporate, event or campaign branding projects.

Our branding specialists combine creativity and strategy to design brand identities that are distinctive and lasting. We deliver every logo design project with basic or comprehensive brand guidelines depending on your needs. This ensures your visual identity remains consistent across digital and print applications – from stationery, merchandise and presentations to campaigns, websites and social media – we make sure your brand is clear, cohesive and memorable.

Branding and logo design services

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Custom logo design

Unique logos that reflect your organisation’s purpose and resonate with your audiences.

Teal line icon showing a desktop screen and smartphone with hearts, symbolising web design and development, annual and sustainability report design services.
Brand refresh

Update your brand identity by modernising colour, typography, imagery and tone. Logo redesign included if needed.

Teal annual report or brand guidelines line icon depicting a page spread with lines and boxes to represent content
Brand guidelines

Comprehensive brand/style guide covering logo use, colour, typography, imagery, strategy, tone of voice and rollout – ensuring consistency across all touchpoints.

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Stationery design

Business stationery including business cards, letterheads, with comps slips, presentation templates and more for a cohesive brand presence.

Green marketing collateral line icon – representing brochures, flyers, event signage and banners.
Marketing and event collateral

Branded brochures, flyers, posters and other promotional material, including event signage, booth design, digital screens and banners, for both print and digital platforms.

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Merchandise and signage

Branded apparel, packaging and signage to extend your identity into real-world spaces.

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Presentation templates

On-brand templates in PowerPoint, InDesign or Word to ensure consistent presentations across your organisation. See our presentation design services page for more.

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Social media assets

Branded templates, profile images and banners that strengthen your brand identity for a cohesive look across all social platforms.

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Custom icon set

Branded icon library designed to enhance print and digital collateral, ensuring clarity, consistency and a unified visual style across all communications.

Logo design and branding process

1

Requirements, discovery and quote

Contact us with your project details and we’ll discuss your objectives, audience, and brand requirements. A discovery call can be arranged to define goals, scope, and design direction. You’ll then receive a tailored quote for sign-off before we move forward.

2

Concept development, presentation and refinement

Initial logo design concepts are created (typically 2 or 3), showing variations in typography, colour palettes, and layouts. These are presented for your feedback and refinement, ensuring alignment with your strategy and brand vision.

3

Delivery of final logo files

Approved logo files are supplied in all required formats – such as EPS, PNG, JPG, and SVG – ready for use across print, digital, and presentation platforms. A simplified submark or favicon can also be provided for web if required.

4

Brand guidelines and collateral

Development of a basic or comprehensive brand guidelines document covering logo use, colours, and typography, with collateral examples or templates for internal documents, presentations, and social media to support consistent rollout.

5

Review and revisions

Our standard package includes up to two rounds of design feedback on all collateral, ensuring brand guidelines and materials are clear, practical, and aligned with your organisation’s needs.

6

Brand rollout and final delivery

All approved brand assets are supplied in the required formats for print, digital, and internal use. We then design any additional stationery, collateral, merchandise, or digital assets to ensure your identity is applied effectively. Eco-printing services are available on request.

Contact us for a quote

FAQs

How long does a logo design project?

Most custom logo projects run for about 3–4 weeks, depending on the scope, number of concepts, and revision rounds. If you need additional collateral or brand guidelines, the timeline may extend to 6–8+ weeks based on deliverables.

Do you provide a brand style guide? 

Yes. Every logo and branding project includes either a basic or comprehensive brand guidelines document to ensure your identity is applied consistently. This covers logo use, colour palette, typography, and examples across applications at a minimum.

What if I need more revisions than the package includes?

Our standard logo design or brand refresh package typically includes up to two rounds of revisions on all deliverables. If you’d like further refinements, we can add them at our hourly design rate, no problem!

Case studies

Browse all case studies

What our customers say…

  • John Lambert, retired General Manager at Atticus Medical, circle cropped greyscale headshot.
    5
    "It was great to work with EDCo as they built our website. The project was well managed, expectations were clear during the process and the final product was outstanding."
    John Lambert
    Atticus Medical
  • Téa McKenna headshot - Grants Manager at Fairground
    5
    "Thank you for bringing our vision to life so well and for all your fantastic work on the Fairground rebrand!"
    Téa McKenna
    Fairground
  • 5
    "Working with Ethical Design Co. was a rewarding and inspirational experience. They were responsible for the content development, website design and web development of the Brotherhood of St. Laurence's 2023 Annual report. They also produced a 52-page full report and 4-page summary report version and managed the printing of everything including our financial report. The result was spectacular! I would definitely recommend them and look forward to working with them again."
    Melanie Hailstone
    Brotherhood of St. Laurence
  • Emily McCaffrey, Head of Philanthropy at Medicines Development for Global Health, greyscale headshot.
    5
    "It's such a pleasure to work with the professional and friendly team at Ethical Design Co. Their creative vision is compelling, and the results speak for themselves. We love our new philanthropy pages! Thank you Ethical Design Co."
    Emily McCaffrey
    Medicines Development for Global Health
  • Headshot of Amanda Grace from Landcare Victoria Inc. - Testimonial thumbnail image in greyscale, circle.
    5
    "Ethical Design Co. have designed and printed a number of documents for our organisation, from simple flyers to complex reports, plus new brand guidelines, and we have been extremely happy with everything they have produced. Such a lovely team, too! Highly recommended."
    Amanda Grace
    Landcare Victoria Inc.
  • Allira-headshot-grey-200px
    5
    "I engaged Ethical Design Co. to turn my dreams into reality. From the very beginning of our engagement on my logo and branding project, business collateral, and website design and development, Ethical Design Co.’s professionalism and eye for design was apparent. I was impressed with their suggested improvements, felt confident in leaving them in charge of design decisions, and have continued to be impressed after completion. I recommend Ethical Design Co. if you're after a quality service with sleek and sophisticated results."
    Allira Panebianco
    Freedom Diabetes Management
  • Paula-Kaye Richards, Head of Marketing & Communications at Space Capital, greyscale headshot.
    5
    "I have worked with Ethical Design Co. on multiple projects and will continue to work with them in the future. They have been an amazing partner who has helped on projects as large as our rebranding strategy for three brands, to brand guidelines to our quarterly reporting. In all of these projects, they have provided a fresh perspective/design that has been impressive. Working with them is professional and easy without a single deadline missed. I would recommend them for all design work."
    Paula-Kaye Richards
    Space Capital
  • 5
    “I can't thank you enough and honestly couldn't recommend the team at EDCo. any more highly! Your work is truly professional and has encapsulated the core of my business better than even I could've hoped for!”
    Tim Thomas
    Celestial Sound
  • 5
    "The team at Ethical Design Co. designed the whole look and feel of our brand, something we are now proud to display. Because of the professionalism shown from the very first talks we had with them, we were able to put many creative decisions into their hands. When launching another business, I would not hesitate to get them involved from the very start. As a bonus, they deliver work on time too."
    Anthony Ward
    Noria
  • 5
    "As a specialist solutions consulting group that provides information and analytic services to our corporate clients, we engaged with Sonja Meyer to help add an additional level of professional design to our solutions.  From our very first engagement with Sonja we quickly realised that we received more than just her wonderful designs.  Other qualities like her professionalism, experience and fast turnaround have enriched our projects to a point where Sonja’s involvement has become a constant feature in our projects that have a high graphic or visualisation component."
    Zac Anstee
    Tridant
  • 5
    "Sonja has a fine eye for beauty. Her work is elegant and she has a remarkable capacity to reflect the taste of her clients. She is silken smooth to work with. She meets her deadlines, provides accurate information when required, contributes grace and intelligence to the development of every project. I am forever recommending her, and I recommend her again, here and now, to you."
    Donna Ward
    Inkerman & Blunt
  • 5
    "We often seek out Sonja’s assistance on UI/UX designs on particularly creative challenges that our internal designers get blocked on. Her work is always delivered timely and is always above the quality expected. Every time we deliver Sonja’s designs to a client they are blown away."
    Joe McCord
    Digital8
  • 5
    "Sonja has been our go-to designer for all our web-based needs, designing our web platform from initial mock-ups to a fully functioning product. She is a thoughtful, and nimble designer responding to our requirements and our user’s needs whilst retaining a clear vision for simple, engaging and user-friendly design. She manages to fit in with the fast-paced demands of an early stage start-up whilst continually creating beautiful designs for us. I would thoroughly recommend Sonja as a partner in design and we feel lucky to have found her!"
    Daneal Bassiouni
    Native
  • 5
    "As the owner of a small business and a design novice, it's been a pleasure to deal with EDCo. Their designs met my brief perfectly, making my business branding a breeze. Sonja is exceptionally professional and her designs are elegant. Over the years I have been in business I have always chosen to return to Sonja for any design needs. Her work has always been delivered well within deadlines with the assurance that all measures have been taken with environmental sustainability in mind - giving me peace of mind as well as strong branding. Thank you Sonja!"
    Angela O’Toole
    The Art of Eating
  • 5
    "Sonja has worked closely with me in designing our circa 30-page pitch deck, investor summary slides, and other multi-page presentations needed to pitch key partners. Sonja is an incredible designer, but she's also a great instructor too. Most importantly, Sonja is a pleasure to work with. There’s no BS, she is prompt and hardworking. Her performance has been consistently high and turnaround quick whether she’s working from home base in Australia or remotely. We will continue to use EDCo.'s services for the foreseeable future."
    Brandon Greenberg
    Mately