• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

  • About us
    • Who are we?
    • Our ethos
  • Case studies
  • Services
    • Branding & logo design
    • Website design & development
    • Annual report design
    • Presentation & PowerPoint design
    • Infographics & data visualisation
    • UX/UI design for dashboards & apps
    • Green printing
  • Resources
  • Contact
  • Client portal
  • Facebook
  • Instagram
  • LinkedIn

The 5 Business Models

Learn about Bob Willard's 5 stages of business sustainability and explore where your company fits on the sustainability ladder. [...]

You are here: Home / Sustainable business / The 5 Business Models

January 23, 2012 By Sonja Leave a Comment

Bob Willard is an inspiring speaker, author and expert on the topic of business sustainability. In his writings, he offers up some interesting definitions for different types of business models, based on where they are at with compliance on the sustainability ladder. I really like his work, and think that if every CEO in the world was forced to have a dose of Bob, the world would be a very different place indeed.

He suggests that Stage 1 business models are ‘pre-compliance’. That is, they are completely unsustainable. Stage 5 business models on the other hand, are way beyond-compliance, and are actively driven by a ‘passionate, values-based commitment to improve the wellbeing of the company’. This means that the company is no longer employing sustainability initiatives purely in order to benefit economically, but are thinking beyond this closed-minded view and seeing a reason to do the right things, for only the right reasons, regardless of whether or not this is conducive of personal or financial gain.

Willard's 5 stages
Willard’s 5 Stages

I really think he’s worked it out! To read more about his ideas, read the article on his website about the 5 business models.

Where does your business or company fit in and what are your true values? While of course it’s better than nothing, it’s interesting to note that so many companies really do only adopt sustainability initiatives or attempt to ‘green’ their business in order to realise the financial benefits of these types of changes. We all know by now that it is a good way to save some cash for many reasons (which I hope to devote another blog post to soon), but which businesses do it purely out of passion? I’d be interested to see the different agendas of the big ‘green’ companies out there today. Which one’s got to ‘beyond-compliance’ for all the wrong reasons, and are those reasons still prominent in their business plan today?

 

Filed Under: Sustainable business Tagged With: Eco-conscious, sustainability, Sustainable business

About Sonja

Sonja is our talented Senior Graphic Designer. She likes to write about design, travel and running a sustainable business.

Recent posts

  • 11 Ways AI Can Enhance Your Output as a Graphic Designer (Without Replacing Humans)
  • Presentation Design: How to Create PowerPoint Presentations with Impact
  • The Rising Importance of Sustainability Reporting: How EDCo. Can Help You Navigate the New Landscape

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

Contact Us

  • Max. file size: 512 MB.

Footer

Navigation

  • Green printing
  • Brand and logo design brief
  • Website design brief
  • Green design resources
  • Sustainable design course

Contact

Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

Client portal

 

Follow us

  • Facebook
  • Instagram
  • LinkedIn

EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

Female Owner Directory logo featuring a black female gender icon with white text on a light pink background.

Sitemap · Copyright Ethical Design Co. © 2025 · This website is powered by 100% renewable energy.