Ethical Design Co.

A print and digital design agency that cares.

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Turn complex data into clear, actionable insights with our expert dashboard designers.

As a specialist data visualisation agency, we create custom business intelligence (BI) dashboards that combine clarity, usability, and strong visual identity.

Whether you’re using Power BI, Tableau, or IBM Cognos, our dashboard design services help your team and stakeholders instantly understand the story your data is telling.

We design dashboards that are not only functional but engaging – making it easier to track KPIs, spot trends, and make confident decisions.

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Custom Power BI-style dashboard mockup for BOARD Australia by Ethical Design Co., featuring analytics widgets, KPI tracking, and business intelligence data visualisation

EDCo. delivers custom dashboard design services for organisations across sectors and BI platforms.

We offer high-end dashboard design services for business intelligence (BI) analytics reporting in Power BI, Tableau, and IBM Cognos. From custom, branded dashboard design mockups to tailored style guides, our dashboard designers turn raw data into clear, intuitive reporting tools that make insights easy to understand and act on.

Dashboard design services

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Dashboard design

High-end design of dashboards for BI analytics reporting, tailored to your brand and UX requirements. We work across leading BI platforms including Power BI, Tableau, and IBM Cognos.

 

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Comprehensive style guides

A detailed Power BI style guide keeps future report development consistent and on-brand. Includes guidance on colours, information hierarchy, layout styles, and best practices. Style guides can be fully customised for you/your client.

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Custom data visualisation

Bespoke charts, graphics, and layouts that simplify complex datasets and present information in a clear, engaging way. Designed to highlight the most important insights, they make data easier to interpret and act on.

Dashboard design process

1

Requirements gathering and estimate

Share your project details with us and we’ll confirm the scope of work and provide an estimate. A discovery call can be arranged to discuss requirements in more detail if preferred.

2

Quote sign-off and design discovery

Once the quote is approved, we begin the design discovery phase – clarifying goals, audiences, data sources, and technical considerations for your chosen BI platform.

3

Research & concept development

We review your existing dashboards, reports, brand guidelines, and user requirements, then create a small number of initial visual concepts showing possible layouts, chart styles, and visual treatments for your review.

4

Design production

We design all dashboard pages or screens, incorporating any required data visualisations, portal pages, or landing screens, and iterate based on your feedback.

5

Review and revisions

We work through your feedback over agreed review rounds (typically two) to refine the dashboard designs, UI screens, and any supporting elements (such as style guides) until final approval.

6

Final delivery and publication

We supply development-ready files, a complete UI kit (if required), and optional style guides to ensure consistent future dashboards.

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FAQs

Do you offer design development services?

We don’t provide dashboard development within BI platforms like Power BI, Tableau, or IBM Cognos. Instead, we deliver high-fidelity static designs that your developer or development team can implement seamlessly. We also offer our dashboard design services on a white label basis, allowing you to on-sell our designs to your clients as part of your own offering.

If you require development of dashboard templates in your software, database management services, or other data analytics consultancy help, we recommend Tridant, a trusted partner of ours who we’ve worked with since 2011. You can also view our Tridant case study to see how we’ve collaborated on BI dashboard design and other deliverables such as marketing collateral.

What’s included in a comprehensive dashboard style guide?

A comprehensive dashboard style guide documents the key elements needed to keep all future dashboards consistent and on-brand. It typically includes:

  • Information architecture – the structure and layout of your dashboard.

  • Visual styles – colour palettes, typography, and example screen layouts.

  • Custom chart designs – tailored chart styles that go beyond the standard or ‘out-of-the-box’ Power BI options.

This guide can be branded for your organisation or your client, ensuring clarity, usability, and design consistency across all future reporting.

For more info, read Sonja’s article on creating a Power BI style guide here.

How much does your dashboard design service cost, and what about a style guide add-on?

The cost of our dashboard design service depends on factors such as the number of UI screens, complexity of the data visualisations, and level of customisation required. Once we review some screenshots of your current dashboards, we can provide a tailored estimate for the design work.

If you’d like to include a style guide as an add-on, pricing will vary based on its complexity and length. We can give you a ballpark range for a basic versus a more comprehensive style guide so you can decide which is the best fit for your needs or your clients.

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Case studies

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What our customers say…

  • John Lambert, retired General Manager at Atticus Medical, circle cropped greyscale headshot.
    5
    "It was great to work with EDCo as they built our website. The project was well managed, expectations were clear during the process and the final product was outstanding."
    John Lambert
    Atticus Medical
  • Téa McKenna headshot - Grants Manager at Fairground
    5
    "Thank you for bringing our vision to life so well and for all your fantastic work on the Fairground rebrand!"
    Téa McKenna
    Fairground
  • 5
    "Working with Ethical Design Co. was a rewarding and inspirational experience. They were responsible for the content development, website design and web development of the Brotherhood of St. Laurence's 2023 Annual report. They also produced a 52-page full report and 4-page summary report version and managed the printing of everything including our financial report. The result was spectacular! I would definitely recommend them and look forward to working with them again."
    Melanie Hailstone
    Brotherhood of St. Laurence
  • Emily McCaffrey, Head of Philanthropy at Medicines Development for Global Health, greyscale headshot.
    5
    "It's such a pleasure to work with the professional and friendly team at Ethical Design Co. Their creative vision is compelling, and the results speak for themselves. We love our new philanthropy pages! Thank you Ethical Design Co."
    Emily McCaffrey
    Medicines Development for Global Health
  • Headshot of Amanda Grace from Landcare Victoria Inc. - Testimonial thumbnail image in greyscale, circle.
    5
    "Ethical Design Co. have designed and printed a number of documents for our organisation, from simple flyers to complex reports, plus new brand guidelines, and we have been extremely happy with everything they have produced. Such a lovely team, too! Highly recommended."
    Amanda Grace
    Landcare Victoria Inc.
  • Allira-headshot-grey-200px
    5
    "I engaged Ethical Design Co. to turn my dreams into reality. From the very beginning of our engagement on my logo and branding project, business collateral, and website design and development, Ethical Design Co.’s professionalism and eye for design was apparent. I was impressed with their suggested improvements, felt confident in leaving them in charge of design decisions, and have continued to be impressed after completion. I recommend Ethical Design Co. if you're after a quality service with sleek and sophisticated results."
    Allira Panebianco
    Freedom Diabetes Management
  • Paula-Kaye Richards, Head of Marketing & Communications at Space Capital, greyscale headshot.
    5
    "I have worked with Ethical Design Co. on multiple projects and will continue to work with them in the future. They have been an amazing partner who has helped on projects as large as our rebranding strategy for three brands, to brand guidelines to our quarterly reporting. In all of these projects, they have provided a fresh perspective/design that has been impressive. Working with them is professional and easy without a single deadline missed. I would recommend them for all design work."
    Paula-Kaye Richards
    Space Capital
  • 5
    “I can't thank you enough and honestly couldn't recommend the team at EDCo. any more highly! Your work is truly professional and has encapsulated the core of my business better than even I could've hoped for!”
    Tim Thomas
    Celestial Sound
  • 5
    "The team at Ethical Design Co. designed the whole look and feel of our brand, something we are now proud to display. Because of the professionalism shown from the very first talks we had with them, we were able to put many creative decisions into their hands. When launching another business, I would not hesitate to get them involved from the very start. As a bonus, they deliver work on time too."
    Anthony Ward
    Noria
  • 5
    "As a specialist solutions consulting group that provides information and analytic services to our corporate clients, we engaged with Sonja Meyer to help add an additional level of professional design to our solutions.  From our very first engagement with Sonja we quickly realised that we received more than just her wonderful designs.  Other qualities like her professionalism, experience and fast turnaround have enriched our projects to a point where Sonja’s involvement has become a constant feature in our projects that have a high graphic or visualisation component."
    Zac Anstee
    Tridant
  • 5
    "Sonja has a fine eye for beauty. Her work is elegant and she has a remarkable capacity to reflect the taste of her clients. She is silken smooth to work with. She meets her deadlines, provides accurate information when required, contributes grace and intelligence to the development of every project. I am forever recommending her, and I recommend her again, here and now, to you."
    Donna Ward
    Inkerman & Blunt
  • 5
    "We often seek out Sonja’s assistance on UI/UX designs on particularly creative challenges that our internal designers get blocked on. Her work is always delivered timely and is always above the quality expected. Every time we deliver Sonja’s designs to a client they are blown away."
    Joe McCord
    Digital8
  • 5
    "Sonja has been our go-to designer for all our web-based needs, designing our web platform from initial mock-ups to a fully functioning product. She is a thoughtful, and nimble designer responding to our requirements and our user’s needs whilst retaining a clear vision for simple, engaging and user-friendly design. She manages to fit in with the fast-paced demands of an early stage start-up whilst continually creating beautiful designs for us. I would thoroughly recommend Sonja as a partner in design and we feel lucky to have found her!"
    Daneal Bassiouni
    Native
  • 5
    "As the owner of a small business and a design novice, it's been a pleasure to deal with EDCo. Their designs met my brief perfectly, making my business branding a breeze. Sonja is exceptionally professional and her designs are elegant. Over the years I have been in business I have always chosen to return to Sonja for any design needs. Her work has always been delivered well within deadlines with the assurance that all measures have been taken with environmental sustainability in mind - giving me peace of mind as well as strong branding. Thank you Sonja!"
    Angela O’Toole
    The Art of Eating
  • 5
    "Sonja has worked closely with me in designing our circa 30-page pitch deck, investor summary slides, and other multi-page presentations needed to pitch key partners. Sonja is an incredible designer, but she's also a great instructor too. Most importantly, Sonja is a pleasure to work with. There’s no BS, she is prompt and hardworking. Her performance has been consistently high and turnaround quick whether she’s working from home base in Australia or remotely. We will continue to use EDCo.'s services for the foreseeable future."
    Brandon Greenberg
    Mately