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Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

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Medicines Development for Global Health

MDGH featured image - mockup of above the fold home page on a laptop screen in greyscale

January 25, 2022 By Sonja

Medicines Development for Global Health (MDGH) is a global not-for-profit company dedicated to the development of medicines and vaccines for neglected diseases.

MDGH is working to address global health inequities by researching, developing and delivering new and improved medicines to those people who need them the most. Many neglected tropical diseases (NTDs) are primarily endemic in low- to middle-income countries where people and communities are disproportionally disadvantaged by the traditional consideration of market returns on medicines development. The innovative MDGH not-for-profit model is based on pubic health needs in these affected areas rather than commercial opportunity.

Notably, MDGH became the first independent not-for-profit company to achieve FDA approval for a novel medicine when they registered moxidectin in 2018, the first new treatment for river blindness (onchocerciasis) in 20 years.

Visit: medicinesdevelopment.com for more information.

←The Centre for Humanitarian Leadership
Landcare Victoria Inc.→
Content writing & copyediting
Icon design
Illustration
Infographic design
Marketing design
Presentation design
Report design
Secondary branding
UX design & strategy
Website design & development
Mockup of pattern made from blue and green disease illustrations as featured on the MDGH website
A collection of custom icons designed for MDGH - lime green icons on navy blue background

The brief:

We were hired in 2020 to work on 4 page brochure design for MDGH and then in 2021 we were engaged to work on a full digital refresh project including:

  • Digital content writing and copy editing
  • UX strategy and design, and persona development
  • Brand update
  • Website design and development in Webflow
  • Creation of custom disease illustrations
  • Development of custom infographics and icon library

In 2022 and 2023 we have been engaged to work on:

  • Design and development of the MDGH UK and MDGH USA affiliate websites (MDGH USA site coming soon)
  • Copy editing and design of the MDGH 2021 Annual Report
  • 50 page pitch deck designed for Atticus Medical (c/o MDGH) in PowerPoint and made up of many highly graphical components
  • Event signage and print collateral for the American Society of Tropical Medicine & Hygiene (ASTMH) 2022 Annual Meeting
  • Moxidectin + Onchocerciasis (MOXONC) timeline infographic design
  • Design of the ‘MDGH Funding pack’ comprising an 8-page A4 philanthropy brochure, 2 x 4-page A5 disease area flyers, a custom branded presentation folder, and more coming soon.

 

MDGH Corporate slide deck - full colour mockup of 6 PowerPoint slides

How is this ethical?

As a social enterprise, MDGH take a novel approach to developing new treatments for infectious diseases and are doing incredible work to help to elevate the health status of affected communities living in some of the world’s poorest populations – according to the World Health Organization, an estimated two billion people do not have access to even the most basic of essential medicines.

MDGH has been named as one of Fast Company’s ‘World’s Most Innovative Companies’ for 2019, ranked 7th most innovative not-for-profit company. The founder and managing director of MDGH, Mark Sullivan, was also named the 2019 Victorian Australian of the Year for his role in ensuring millions of disadvantaged people get affordable access to the medicines they need.

Working for not-for-profits that are really making a difference in the world is a privilege. EDCo. is a proud supporter of MDGH.

See for yourself…

  • Energy Efficiency Council
  • Mock up of GEN VIC's 2021-2025 Strategic Plan report cover in greyscale Gender Equity Victoria
  • Eisen Family Private Fund featured image - mockup showing Pillars and Purpose web pages in greyscale Eisen Family Private Fund
  • Landcare Victoria featured image - mockup of various pages from the brand guidelines in greyscale Landcare Victoria Inc.
  • MDGH featured image - mockup of above the fold home page on a laptop screen in greyscale Medicines Development for Global Health
  • The Centre for Humanitarian Leadership

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Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

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Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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