Ethical Design Co.

A print and digital design agency that cares.

Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen.

By

Space Capital is an early-stage venture capital firm investing in the emerging sector of the space economy and its technologies.

Based in New York City, Space Capital is the parent brand of Space Angels, an angel investing platform, and Space Talent, a career platform and central resources hub for space industry jobs.

Brand guidelines development
Content writing & copyediting
Data visualisation
Icon design
Illustration
Infographic design
Marketing design
Presentation design
Report design
UX design & strategy
Website design & development

The brief

We worked on a comprehensive brand and digital refresh project for all three brands – Space Capital, Space Angels, and Space Talent – including:

  • Brand update
  • UX strategy and design, and persona development
  • Digital content writing and copyediting
  • Website design and development in Webflow
  • Comprehensive Brand Guidelines document
  • Data visualisation and infographics
  • Custom iconography
  • Ongoing quarterly report design
  • Ongoing event and marketing collateral design
  • Pitch deck design
  • Product copywriting
  • Book cover design

Our goal for this brand refresh project was for the websites to share common attributes, while having specific functionality and messaging related to each brand’s unique audience.

A common attribute across the sites is the prominent use of circles. This is a visual cue for planets and the solar system, but it also removes the sharp edges of icons to give a unique, contemporary look.

The language had to be both sophisticated and accessible to the users accessing each site. We kept descriptions brief, and utilised audience-specific indicators.

Building on our ongoing collaboration with Space Capital, which spans 6+ years and includes a wide range of ongoing digital and print projects, we also had the opportunity recently to design the event branding and collateral for the Space Capital Summit 2024.

The Summit (AGM) was held at the iconic New York Historical Society in May, 2024, and gathered over 150 investors, portfolio CEOs, and industry leaders.

Project deliverables included:
  • Event logo and secondary branding
  • Invitations (pre-dinner and Summit)
  • Summit 2024 webpage designed and developed on the Space Capital website
  • PowerPoint presentation design
  • Venue assets, including:
    • Lobby columns visuals
    • Lobby wall visuals
    • Stage panels designs
    • Registration desk designs
    • Auditorium stage lightbox design
We’re thrilled with how everything came together to elevate this landmark event!

How is this ethical?

We believe it is ethical to support a sustainable future by focusing on investment in health, technology, exploration, and innovation.

Space Capital invests in seed-stage businesses who are at the cutting edge of technology, including those building infrastructure for myriad environmental and societal benefits. This includes GPS technologies which are considered to have made a huge impact in our society across infrastructure, application and distribution, making our environment a safer and better place to live.

Some other examples of innovative technologies invested in by Space Capital include GHGSat; which monitors greenhouse gas emissions, and Allevi; which created 3D bioprinters being used by researchers to find solutions to disease, organ failure, and other health problems.

In addition, their brand Space Talent opens a world of opportunity, education and entrepreneurship as a free platform for recruitment within the exciting space sector.

See for yourself…

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