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Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

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Space Capital

February 8, 2021 By Caitlin Jordan

Space Capital is an early-stage venture capital firm investing in the emerging sector of the space economy and its technologies.

Based in New York City, Space Capital is the parent brand of Space Angels, an angel investing platform, and Space Talent, a career platform and central resources hub for space industry jobs.

←Thirrili
The Centre for Humanitarian Leadership→
Brand guidelines development
Content writing & copyediting
Data visualisation
Icon design
Illustration
Infographic design
Marketing design
Presentation design
Report design
UX design & strategy
Website design & development
The Great Climate Opportunity - report cover mockup
The SatCom Playbook - report cover mockup
The GPS Playbook - report cover mockup
Space Capital Brand Guidelines cover mockup
Space Capital Brand Guidelines mockup featuring various pages from the document
Space Capital Brand Guidelines mockup featuring various pages from the document
Space Capital Brand Guidelines mockup featuring 4 pages from the Space Angels section (sub brand)
Space Capital Brand Guidelines mockup featuring 4 pages from the Space Capital section (parent brand)
Space Capital Brand Guidelines mockup featuring 4 pages from the Space Talent section (sub brand)

The brief

We worked on a comprehensive brand and digital refresh project for all three brands – Space Capital, Space Angels and Space Talent – including:

  • Brand update
  • UX strategy and design, and persona development
  • Digital content writing and copy editing
  • Website design and development in Webflow
  • Comprehensive Brand Guidelines document
  • Data visualisation and infographics
  • Custom iconography
  • Ongoing quarterly report design
  • Product copywriting

Our goal for this brand refresh project was for the websites to share common attributes, while having specific functionality and messaging related to each brand’s unique audience.

A common attribute across the sites is the prominent use of circles. This is a visual cue for planets and the solar system, but it also removes the sharp edges of icons to give a unique, contemporary look.

The language had to be both sophisticated and accessible to the users accessing each site. We kept descriptions brief, and utilised audience-specific indicators.

Content writing and copyediting by Angela Meyer, UX, strategy and digital design by Sonja Meyer, Webflow development by Luke Sharrock.

Space Capital website home page mockup on a desktop screen
Space Capital web page mockup featuring About, Portfolio and Our Team pages
Space Talent website home page mockup on a desktop screen
Space Talent web pages mockup featuring home page and Open Pitch Opportunity page
Space Angela website home page mockup on a desktop screen
Space Angels web pages mockup featuring home page and 2 sub pages
Space Capital Space Investment Quarterly - report covers mockup 1
Space Capital Space Investment Quarterly - report covers mockup 2
Space Capital Space Investment Quarterly - report covers mockup 3
Space Capital Space Investment Quarterly report featuring welcome spread
Space Capital Space Investment Quarterly report mockup featuring various pages with charts and diagrams
Space Capital Space Investment Quarterly report mockup featuring various pages with charts and diagrams

How is this ethical?

We believe it is ethical to support a sustainable future by focusing on investment in health, technology, exploration and innovation.

Space Capital invests in seed-stage businesses who are at the cutting edge of technology, including those building infrastructure for myriad environmental and societal benefits. This includes GPS technologies which are considered to have made a huge impact in our society across infrastructure, application and distribution, making our environment a safer and better place to live.

Some other examples of innovative technologies invested in by Space Capital include GHGSat; which monitors greenhouse gas emissions, and Allevi; which created 3D bioprinters being used by researchers to find solutions to disease, organ failure and other health problems.

In addition, their brand Space Talent opens a world of opportunity, education and entrepreneurship as a free platform for recruitment within the exciting space sector.

See for yourself…

  • Eisen Family Private Fund featured image - mockup showing Pillars and Purpose web pages in greyscale Eisen Family Private Fund
  • Landcare Victoria featured image - mockup of various pages from the brand guidelines in greyscale Landcare Victoria Inc.
  • MDGH featured image - mockup of above the fold home page on a laptop screen in greyscale Medicines Development for Global Health
  • The Centre for Humanitarian Leadership
  • Space Capital
  • Thirrili - annual report cover - greyscale Thirrili

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Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 24 hours.

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Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

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EDCo. acknowledges the traditional owners of the land on which we work (the Wurundjeri Woi Wurrung people of the Kulin Nation) and pays our deepest respect to their Elders past, present and emerging.

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