Space Capital - Ethical Design Co.

February 8, 2021 By Caitlin Jordan

Space Capital is an early-stage venture capital firm investing in the emerging sector of the space economy and its technologies.

Based in New York City, Space Capital is the parent brand of Space Angels, an angel investing platform, and Space Talent, a career platform and central resources hub for space industry jobs.

Brand design

Content writing & editing

Data visualisation

Icon design

Illustration

Infographics

Marketing design

Presentation design

Report design

UX/UI design

Web design & development

The brief

We worked on a comprehensive brand and digital refresh project for all three brands – Space Capital, Space Angels and Space Talent – including:

Brand update
UX strategy and design, and persona development
Digital content writing and copy editing
Website design and development in Webflow
Comprehensive Brand Guidelines document
Data visualisation and infographics
Custom iconography
Ongoing quarterly report design
Product copywriting

Our goal for this brand refresh project was for the websites to share common attributes, while having specific functionality and messaging related to each brand’s unique audience.

A common attribute across the sites is the prominent use of circles. This is a visual cue for planets and the solar system, but it also removes the sharp edges of icons to give a unique, contemporary look.

The language had to be both sophisticated and accessible to the users accessing each site. We kept descriptions brief, and utilised audience-specific indicators.

Content writing and copyediting by Angela Meyer, UX, strategy and digital design by Sonja Meyer, Webflow development by Luke Sharrock.

How is this ethical?

We believe it is ethical to support a sustainable future by focusing on investment in health, technology, exploration and innovation.

Space Capital invests in seed-stage businesses who are at the cutting edge of technology, including those building infrastructure for myriad environmental and societal benefits. This includes GPS technologies which are considered to have made a huge impact in our society across infrastructure, application and distribution, making our environment a safer and better place to live.

Some other examples of innovative technologies invested in by Space Capital include GHGSat; which monitors greenhouse gas emissions, and Allevi; which created 3D bioprinters being used by researchers to find solutions to disease, organ failure and other health problems.

In addition, their brand Space Talent opens a world of opportunity, education and entrepreneurship as a free platform for recruitment within the exciting space sector.