• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

  • About us
    • Who are we?
    • Our ethos
  • Case studies
  • Services
    • Branding & logo design
    • Website design & development
    • Annual report design
    • Presentation & PowerPoint design
    • Infographics & data visualisation
    • UX/UI design for dashboards & apps
    • Green printing
  • Resources
  • Contact
  • Client portal
  • Facebook
  • Instagram
  • LinkedIn

Landcare Victoria Inc.

October 10, 2023 By Caitlin Jordan

Landcare Victoria Inc. are one of the largest volunteer environmental organisations in Victoria and an influential voice for the Victorian landcare movement.

Landcare Victoria Inc. (LVI) support landcare communities to achieve integrated sustainable agriculture and environmental outcomes. Landcare Victoria’s vision is for rich and diverse Victorian landscapes, supporting productive farming, healthy ecosystems and thriving communities.

Landcare plays a leading role in advocating a balance between Australian sustainable land management practices and environmental conservation. Over the last 30+ years, Landcare has evolved into one of the largest volunteer movements in Australia. The Landcare model has been so successful it has been adopted in over 20 countries around the world.

Visit: landcarevictoria.org.au for more information.

←TAL Apparel
KERAMIDA→
Brand guidelines development
Icon design
Illustration
Infographic design
Marketing design
Report design
Secondary branding
Sustainable printing

Mockup of 3 pages from Landcare Victoria's Brand Guidelines document

Mockup of various pages from Landcare Victoria's brand guidelines document in full colour (tile 1)
Mockup of various pages from Landcare Victoria's brand guidelines document in full colour (tile 2)
Mockup of Landcare Victoria's A4 'About us' flyer in full colour

The brief

We were hired in 2021 to refresh Landcare Victoria Inc.’s branding and create their first ever Brand Guidelines document.

The project deliverables included:

  • Design, layout and artworking of the 19 page document
  • Researching a more modern and vibrant colour palette for LVI that represent colours seen in nature in Victoria
  • Researching different font options that were suitable both for a website audience and internal document use
  • Design of new icons and a custom pattern illustration to create a consistent brand language
  • Researching appropriate stock imagery that represent LVI’s three focus areas: Landcare Community, Sustainable Agriculture and Environment Management
  • Creation of new heading styles and editorial conventions

After the brand guidelines we also worked on a newsletter for LVI (featured bottom right above). Tagline reads: “Strengthening Communities. Restoring Environments.”

We have continued to partner with Landcare Victoria Inc. over the past 4+ years.
Recent projects include: 

  • Landcare Victoria Strategic Plan 2025-2027 design and eco-printing*
  • 2024 Annual Report design
  • Landcare Plan for Victoria 2023-2033 –‘Empowering Landcare Communities’ design and eco-printing*
  • 2023 Annual Report design
  • 2022 Election Policy Statement design and eco-printing*
  • 2022 Annual Report design

*The format for the recently released Landcare Victoria Strategic Plan, the 2023 Landcare Plan for Victoria, and the 2022 Election Policy Statement was an A4 booklet, sustainably printed on EcoStar 100% recycled post-consumer waste paper stock.

Full colour mockup of a stack (3) of Landcare Victoria's 2024 Annual Reports on a cream yellow coloured background with a line pattern of various native Australian flora. The cover image features a beautiful close up of a native banksia plant. The image has a white border. The report title top left reads "2024 Annual Report" in white text. The iconic green and white Landcare Victoria logo is positioned in the top left hand corner of the cover.
Full colour mockup of Landcare Victoria's 2024 Annual Report 'contents' spread on a light grey green background. The image on the left page features a close up of flowering eucalyptus leaves and the call-out text reads “Landcare Victoria supports community landcare in Victoria”. The right hand page displays the contents of the report in a list format with relevant sections and page numbers.
Full colour mockup of an open spread from the 2024 Annual Report for Landcare Victoria, featuring the 'About Landcare Victoria' section on the left page and financial summary tables and a detailed infographic on the right page, on a light pink background.
Full colour mockup of a spread from the 'Operations report' section of the 2024 Annual Report for Landcare Victoria, on a peach orange background.
Full colour mockup of an open spread from the 'Operations report' section of the 2024 Annual Report for Landcare Victoria, on a light blue background. The left page features thumbnails of staff and job titles and a list of 'contractors and communities'. The right page features partner logos above a half page image of the Eagle Point Bay, Gippsland Lakes.
Full colour mockup of the Financial report section break spread taken from the 2024 Annual Report for Landcare Victoria, on a green blue background.
Full colour mockup of the Landcare Plan for Victoria 2023-2033 cover on a light green background with a gum leaf pattern
Full colour mockup of the Landcare Plan for Victoria 2023-2033 'Contents' spread on a beige background with a gum leaf pattern. Spread features the contents of the Plan document.
Full colour mockup of the Landcare Plan for Victoria 2023-2033 'Vision' spread on a light pink background. Spread shows a colouful map of Victoria and a step-be-step infographic for the vision of the Plan document.
Full colour mockup of the Landcare Plan for Victoria 2023-2033 'Plan' spread on a cream background with a gum leaf pattern. Spread shows a beautiful image of the Murray River and the title text for the 6 strategic plan points.
Full colour mockup of the Landcare Plan for Victoria 2023-2033 'Item 1' spread titled 'Local to Global Impact'. Melbourne cityscape is featured in an image on the spread, along with relevant text relating to the first strategic plan point.
Full colour mockup of the Landcare Plan for Victoria 2023-2033 'Item 4' spread titled 'Healthy and Varied Partnerships'. An image of a Platypus is featured on the spread, along with relevant text relating to the fourth strategic plan point.
Full colour mockup of Landcare Victoria's 2023 annual report cover on a cream coloured background with a pattern of gum leaves. The cover image features two red and blue Crimson rosella's perched on a branch, kissing. The background is a close up view of native Australian green foliage. The image has a white border. The report title top left reads "Annual Report 2023" in white text. The iconic green and white Landcare Victoria logo is positioned in the top right hand corner of the cover.
Full colour mockup of Landcare Victoria's 2023 annual report contents spread on a light green background with a pattern of gum leaves. The image on the left page features a person from the waste down wearing blue jeans and boots holding a shovel in the dirt, indicating tree planting. The right hand page displays the contents of the report in a list format with relevant sections and page numbers.
Landcare Victoria 2022 Annual Report - cover mockup in full colour
Landcare Victoria 2022 Annual Report - About us spread mockup in full colour
Mockup of Landcare Victoria's 2022 Election Policy Statement brochure showing 3 covers in full colour. Covers are stacked from left to right on a light blue background. The cover image is a stunning aerial view of the Murray River at sunset (photo credit: iStock). Brochure title reads "Building a Strong Future for Victorian Landcare." The iconic green and white Landcare Victoria logo - caring hands making the shape of the map of Australia - is positioned in the top left hand corner of the cover pages.
Rectangle mockup of Landcare Victoria's 2022 Election Policy Statement brochure showing an inside spread (pages 2 and 3) on a light blue background. The spread displays a range of text, images, icons, and key statistics in full colour. Title on left hand page reads "Building a strong future for Victorian landcare." Above the page title is cropped image of a person's hands planting a tree in the ground.

How is this ethical?

With 600+ member groups and some 60,000 volunteers, Landcare Victoria Inc. is one of the largest environmental volunteer organisations in Victoria, fostering on-ground community led action.

LVI’s values reflect the values of the Victorian landcare community, among them: 

  • Grounded in the community and knowledge of local landscapes.
  • Empowering individuals and communities to make a positive difference to their local landscapes.
  • Respectful of the knowledge of diverse groups of people with a connection to the land, including First Nations people.
  • Collaborative approach to achieving outcomes.

As a sustainable and environmentally conscious business based in Victoria, we are big supporters of Landcare Victoria Inc. and advocate for the wider grassroots environmental movement that has been active in Australia since the progressive Bob Hawke era in the mid-1980s. Similarly, our sustainable business model is built around planet before profit.

Our sustainability strategy

We chose a clean and minimal design for the organisation’s 2022 and 2023 annual reports that purposefully limited page bleeds and the over use of full page images (which require large amounts of ink coverage). The end result is a beautiful, user-friendly report document that effectively communicates the message to key stakeholders, while continuing to strengthen Landcare Victoria Inc.’s visual brand identity year on year.

Our design decision to introduce a white border on all of LVI’s printed (and digital) collateral, was a conscious effort to bypass the intensive de-inking processes during recycling and has become a distinct branding element.

The 2022 Victorian Election Policy Statement was also designed with these sustainability measures in mind. We printed the A4 booklets on FSC certified 100% recycled EcoStar paper stock.

Our annual donation of trees has been calculated to offset these various design and print projects.

See for yourself…

  • Fairground
  • Colour mockup Atticus Medical's redesigned homepage by EDCo., showcasing 'Medicines for good' and 'Therapeutic focus' sections for equitable healthcare. Atticus Medical
  • Brotherhood of St. Laurence (BSL) 2023 Annual Report website home page - Full colour mockup on a light grey background, displayed on a laptop. Brotherhood of St. Laurence
  • Medicines Development for Global Health
  • EnergyHub HubSummit 2022 factoid posters mockup depicted in a real-life setting with posters on a cement wall, showcasing key metrics including a Net Promoter Score of 68 for the EnergyHub EV program and a 300% increase in BYOT DR program enrollments. EnergyHub
  • Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen. Space Capital

Browse all case studies

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

Contact Us

  • Max. file size: 512 MB.

Footer

Navigation

  • Green printing
  • Brand and logo design brief
  • Website design brief
  • Green design resources
  • Sustainable design course

Contact

Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

Client portal

 

Follow us

  • Facebook
  • Instagram
  • LinkedIn

EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

Female Owner Directory logo featuring a black female gender icon with white text on a light pink background.

Sitemap · Copyright Ethical Design Co. © 2025 · This website is powered by 100% renewable energy.