Ethical Design Co.

A print and digital design agency that cares.

Landcare Victoria_CS_featured-image-grey

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Landcare Victoria Inc. are one of the largest volunteer environmental organisations in Victoria and an influential voice for the Victorian landcare movement.

Landcare Victoria support landcare communities to achieve integrated sustainable agriculture and environmental outcomes. Landcare Victoria’s vision is for rich and diverse Victorian landscapes, supporting productive farming, healthy ecosystems and thriving communities.

Landcare plays a leading role in advocating a balance between Australian sustainable land management practices and environmental conservation. Over the last 30+ years, Landcare has evolved into one of the largest volunteer movements in Australia. The Landcare model has been so successful it has been adopted in over 20 countries around the world.

Visit: Landcare Victoria for more info.

Brand design
Icon design
Illustration
Marketing design

Mockup of 3 pages from Landcare Victoria's Brand Guidelines documentLandcare Victoria BG mockup

The brief:

We were hired in 2021 to refresh Landcare Victoria’s branding and create their first ever Brand Guidelines document.

The project deliverables included:

  • design, layout and artworking of the 19 page document
  • researching a more modern and vibrant colour palette for Landcare Victoria that represent colours seen in nature in Victoria
  • researching different font options that were suitable both for a website audience and internal document use
  • design of new icons and a custom pattern illustration to create a consistent brand language
  • researching appropriate stock imagery that represent Landcare Victoria’s three focus areas: Landcare Community, Sustainable Agriculture and Environment Management
  • creation of new heading styles and editorial conventions

After the brand guidelines we also worked on a newsletter for Landcare Victoria (featured below). Tagline reads: “Strengthening Communities. Restoring Environments.”

How is this ethical?

With 600+ member groups and some 60,000 volunteers, Landcare Victoria is one of the largest environmental volunteer organisations in Victoria, fostering on-ground community led action.

Landcare Victoria’s values reflect the values of the Victorian landcare community, that is: 

  • Grounded in the community and knowledge of local landscapes 
  • Empowering individuals and communities to make a positive difference to their local landscapes 
  • Respectful of the knowledge of diverse groups of people with a connection to the land, including First Nations people 
  • Collaborative approach to achieving outcomes.

As a sustainable and environmentally conscious business based in Victoria, we are big supporters of Landcare Victoria and strong advocates for the wider grassroots environmental movement that has been active in Australia since the progressive Bob Hawke era in the mid-1980s. Similarly, our sustainable business model is built around planet before profit.

See for yourself…

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