Ethical Design Co.

A print and digital design agency that cares.

Stacked Landcare Victoria Inc. Annual Report covers from 2022–2025

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Landcare Victoria Inc. are one of the largest volunteer environmental organisations in Victoria and an influential voice for the Victorian landcare movement.

Landcare Victoria Inc. (LVI) support landcare communities to achieve integrated sustainable agriculture and environmental outcomes. Landcare Victoria’s vision is for rich and diverse Victorian landscapes, supporting productive farming, healthy ecosystems and thriving communities.

Landcare plays a leading role in advocating a balance between Australian sustainable land management practices and environmental conservation. Over the last 30+ years, Landcare has evolved into one of the largest volunteer movements in Australia. The Landcare model has been so successful it has been adopted in over 20 countries around the world.

Visit: landcarevictoria.org.au for more information.

Brand guidelines development
Icon design
Illustration
Infographic design
Logo design
Marketing design
Report design
Secondary branding
Sustainable printing

Landcare Victoria Inc. Brand Guidelines document spreads showing brand information, values and visual styleLandcare Victoria Inc. Brand Guidelines document spreads showing logo, colour palette, typography, layout and visual asset examples

The brief

We were hired in 2021 to refresh Landcare Victoria Inc.’s branding and create their first ever Brand Guidelines document.

The project deliverables included:

  • Design, layout and artworking of the 19 page document
  • Researching a more modern and vibrant colour palette for Landcare Victoria that represent colours seen in nature in Victoria
  • Researching different font options that were suitable both for a website audience and internal document use
  • Design of new icons and a custom pattern illustration to create a consistent brand language
  • Researching appropriate stock imagery that represent Landcare Victoria’s three focus areas: Landcare Community, Sustainable Agriculture and Environment Management
  • Creation of new heading styles and editorial conventions

After the brand guidelines we also worked on a newsletter for Landcare Victoria (featured bottom right above). Tagline reads: “Strengthening Communities. Restoring Environments.”

Ongoing partnership

We have continued to collaborate with Landcare Victoria for over five years, delivering a wide range of reports, publications, marketing collateral, strategic communications and brand development, including their 40th anniversary branding, as well as eco-printing.

Annual reports:

Other reports and publications: 

All publications were sustainably printed on EcoStar 100% recycled post-consumer waste paper stock.

How is this ethical?

With 600+ member groups and some 60,000 volunteers, Landcare Victoria Inc. is one of the largest environmental volunteer organisations in Victoria, fostering on-ground community led action.

LVI’s values reflect the values of the Victorian landcare community, among them: 

  • Grounded in the community and knowledge of local landscapes.
  • Empowering individuals and communities to make a positive difference to their local landscapes.
  • Respectful of the knowledge of diverse groups of people with a connection to the land, including First Nations people.
  • Collaborative approach to achieving outcomes.

As a sustainable and environmentally conscious business based in Victoria, we are big supporters of Landcare Victoria Inc. and advocate for the wider grassroots environmental movement that has been active in Australia since the progressive Bob Hawke era in the mid-1980s. Similarly, our sustainable business model is built around planet before profit.

Our sustainability strategy

We adopted a clean, minimal design approach for Landcare Victoria’s annual reports, intentionally limiting page bleeds and the overuse of full-page imagery, which require higher ink coverage. The result is a clear, user-friendly document that communicates key information effectively while strengthening Landcare Victoria’s visual brand identity year on year.

The introduction of a consistent white border across Landcare Victoria’s printed and digital collateral was a deliberate sustainability decision. This approach reduces ink coverage and supports more efficient recycling by minimising intensive de-inking processes, while also becoming a distinctive and recognisable branding element.

All reports and publications are printed on FSC-certified, 100% recycled EcoStar paper stock, supporting the Landcare Victoria’s commitment to environmentally responsible production.

Our annual donation of trees has been calculated to offset these various design and print projects.

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