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Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

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Conscious Cravings Co.

Conscious Cravings Co. featured image - logo variations x 3 in greyscale

August 4, 2018 By Sonja

Conscious Cravings Co. is an organic food company and vegan cafe.

Established in 2015, Conscious Cravings Co. specialise in making handcrafted raw, vegan treats that are produced on the Mornington Peninsula, near Melbourne, where their locally renowned cafe is also situated.

Mately→
Logo design
Marketing design
Real photo of Conscious Cravings Co logo on a takeaway coffee cup with bag of coffee beans in behind cup
Conscious Cravings Co white logo with tagline (artisan - vegan - raw - organic) on a custom textured blue background
Real photograph of Conscious Cravings Co.'s cafe signage displaying logo and tagline

The brief

Conscious Cravings Co. needed a strong brand to help sell their mouthwatering artisan desserts. They contacted us to work on their branding, primarily a special but simple logo that could be used across signage, packaging stamps, loyalty cards and other items.

The brief was to design something appealing to their Mornington Peninsula target audience of health and environment-conscious foodies. We came up with a minimal icon design that is a clever combination of an apple – to represent the organic food concept; and a love heart – to represent the love and care that goes into creating food that is good for the planet.

We also designed a series of variations of the main logo with a range of taglines that can be used depending on context, along with a circle version of the logo that can be stamped onto coffee cups and other packaging. The business has been a huge success!

Conscious Cravings Co apple logo mark in gold on dark background
Real photograph showing front of Conscious Cravings Co's cafe with apple logo mark painted on the roof. Cafe is white brick converted house with a tin roof, logo mark is painted brown.
Real photograph of male staff member wearing a dark green CCC branded apron over a t-shirt holding a tray of chocolate muffins.
Real photograph of four CCC vegan chocolate ice creams on sticks
Real photography of 5 CCC smoothies in different flavours. Each flavour is a different vibrant colour and is topped with a special garnish.
Real photograph of three homemade CCC slices and a fresh orange juice packaged with a CCC logo sticker.
Conscious Cravings Co full logo in brand green on a textured yellow background
Real photograph of the CCC cafe interior - woman behind counter and treats on display.

How is this ethical?

Conscious Cravings Co.’s desserts are raw, vegan, refined sugar free, gluten free, organic, soy and agave free. Health and wellbeing is at the core of their business model.

Our sustainability strategy

Our sustainability strategy for Conscious Cravings Co. was simple. Support their mission to source high quality, organic or pesticide-free ingredients and also local produce where possible and provide them with a vehicle to do that through strong branding.

See for yourself…

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  • Colour mockup Atticus Medical's redesigned homepage by EDCo., showcasing 'Medicines for good' and 'Therapeutic focus' sections for equitable healthcare. Atticus Medical
  • Brotherhood of St. Laurence (BSL) 2023 Annual Report website home page - Full colour mockup on a light grey background, displayed on a laptop. Brotherhood of St. Laurence
  • Medicines Development for Global Health
  • EnergyHub HubSummit 2022 factoid posters mockup depicted in a real-life setting with posters on a cement wall, showcasing key metrics including a Net Promoter Score of 68 for the EnergyHub EV program and a 300% increase in BYOT DR program enrollments. EnergyHub
  • Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen. Space Capital

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Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

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EDCo. is based in Melbourne, Australia.

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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