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Ethical Design Co.

Ethical Design Co.

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Medicines Development for Global Health

December 12, 2023 By Sonja

Medicines Development for Global Health (MDGH) is a global not-for-profit organisation and registered charity dedicated to the development of medicines for neglected diseases.

MDGH is working to address global health inequities by researching, developing and delivering new and improved medicines to those people who need them the most. Many neglected tropical diseases (NTDs) are primarily endemic in low- to middle-income countries where people and communities are disproportionally disadvantaged by the traditional consideration of market returns on medicines development. The innovative MDGH not-for-profit model is based on pubic health needs in these affected areas rather than commercial opportunity.

Notably, MDGH became the first independent not-for-profit company to achieve FDA approval for a novel medicine when they registered moxidectin in 2018, the first new treatment for river blindness (onchocerciasis) in 20 years.

Visit the award-winning website for more information: medicinesdevelopment.com

←EnergyHub
Brotherhood of St. Laurence→
Content writing & copyediting
Icon design
Illustration
Infographic design
Marketing design
Presentation design
Report design
Secondary branding
Sustainable printing
UX design & strategy
Website design & development
Mockup of the MDGH homepage, designed by EDCo., featuring tagline 'New medicines for lasting change' and Gold and Silver Indigo Design Awards for 2022.
Mockup showcasing several web pages from the MDGH website, highlighting clean design, data visualisations, and accessible navigation, created by EDCo. to enhance user experience and communicate MDGH's mission.
A collection of lime green custom icons designed by EDCo. for MDGH, displayed on a navy blue background.
Mockup of an interactive timeline infographic, designed by EDCo. for the MDGH website, visually showcasing key milestones and achievements.
Mockup of a pattern created from custom blue and green disease illustrations, designed by EDCo., as featured on the MDGH website.
Mockup of the redesigned 'Support Us' and 'Donate' pages, designed and developed by EDCo. for the MDGH website, enhancing user engagement and functionality.
Cover design of the 2022–2023 MDGH Annual Report, designed by EDCo., featuring a vibrant photograph of a rural setting in Africa to emphasise their global health focus.
Mockup of Chair’s and Managing Director’s message - inside spread from the 2022–2023 MDGH Annual Report, designed by EDCo.
Infographic page from the 2022–2023 MDGH Annual Report, designed by EDCo., showcasing global health statistics on a navy blue background with custom disease illustrations.
Inside spread of the 2022–2023 MDGH Annual Report, designed by EDCo., featuring a focus on the Dovramalist disease area with an engaging photograph and supporting text.
Leadership and governance spread from the 2022–2023 MDGH Annual Report, designed by EDCo., featuring profiles and photographs of board members.
Financial section of the 2022–2023 MDGH Annual Report, designed by EDCo., highlighting financial performance with a custom infographic on a navy blue background.
Cover design of the first-ever 2021 MDGH Annual Report, designed by EDCo., featuring a serene photograph of fishermen on a water backdrop with a light green background, reflecting their mission.
Inside spread of the first-ever 2021 MDGH Annual Report, designed by EDCo., featuring key achievements and a medicines development progress infographic emphasising their impact in global health.
Inside spread of the first-ever 2021 MDGH Annual Report, designed by EDCo., presenting a summary of their mission and vision with supporting visuals and design elements, focusing on the Moxidectin development story.

The brief

We began working with MDGH in 2020, starting with a 4-page brochure design. In 2021, we were engaged for a full digital refresh project, which included:

  • Digital content writing and copyediting
  • UX strategy and design, and persona development
  • Brand update
  • Website design and development in Webflow CMS
  • Creation of custom disease illustrations
  • Development of custom infographics and icon library

We have worked with MDGH on an ongoing basis since 2020. We’ve provided creative solutions for various print and digital projects, including:

  • Design and development of the MDGH UK website
  • Ongoing web updates including design and development of the new Philanthropy pages on the MDGH AU website (Support us and Donate) and the Moxidectin Pilot Field Project page
  • Copyediting and design of the MDGH 2021 Annual Report
  • Visual design of the MDGH 2022 & 2023 Annual Report
  • 50-page corporate pitch deck design and PowerPoint template creation for internal use
  • Event signage and print collateral for the American Society of Tropical Medicine & Hygiene (ASTMH) 2022 and 2024 Annual Meeting
  • Moxidectin + Onchocerciasis (MOXONC) timeline infographic design
  • Design and printing of MDGH office decorations
  • Social media template design
Mockup of the MDGH corporate pitch deck cover, designed by EDCo., featuring bold typography and a vibrant photograph of rice fields to reflect MDGH’s global health focus.
Mockup of custom-designed section breaks from the MDGH corporate pitch deck, showcasing disease areas like river blindness, scabies, and tuberculosis with illustrations and key statistics.
Mockup of a project team structure infographic from the MDGH corporate pitch deck, designed by EDCo., visually representing roles, processes, and collaboration flow.

Mockup of the MDGH corporate slide deck, designed by EDCo., showcasing six full-colour PowerPoint slides displayed on screen, featuring custom infographics, key achievements, and global health statistics.

Acknowledgement of Country poster, designed and printed by EDCo., displayed with the Uluru Statement and Bush Native Plants painting in MDGH’s office entrance.
Large gallery-wrapped canvas photo prints, designed and printed by EDCo., decorating the green feature wall at MDGH’s office.
Close-up of large gallery-wrapped canvas photo prints, designed and printed by EDCo., displayed on the green feature wall at MDGH’s office.
Five canvas photo prints, designed and printed by EDCo., featuring MDGH's corporate values, displayed in the communal lunch area.

How is this ethical?

MDGH adopt a novel approach to developing new treatments for infectious diseases and is doing transformative work to help to elevate the health status of affected communities living in some of the world’s poorest populations – according to the World Health Organization, an estimated two billion people do not have access to even the most basic of essential medicines.

MDGH has been named as one of Fast Company’s ‘World’s Most Innovative Companies’ for 2019, ranked 7th most innovative not-for-profit company. The founder and managing director of MDGH, Mark Sullivan, was also named the 2019 Victorian Australian of the Year for his role in ensuring millions of disadvantaged people have affordable access to the medicines they need.

Working with not-for-profits that are making a real difference in the world is a privilege. EDCo. is proud to support MDGH as their lead design and digital company.

See for yourself…

  • Selected pages from Fairground’s mini style guide, displaying the brand’s logomark, colour palette, brand typefaces and typography rules on a deep teal background. Fairground
  • Colour mockup Atticus Medical's redesigned homepage by EDCo., showcasing 'Medicines for good' and 'Therapeutic focus' sections for equitable healthcare. Atticus Medical
  • Brotherhood of St. Laurence (BSL) 2023 Annual Report website home page - Full colour mockup on a light grey background, displayed on a laptop. Brotherhood of St. Laurence
  • Medicines Development for Global Health
  • EnergyHub HubSummit 2022 factoid posters mockup depicted in a real-life setting with posters on a cement wall, showcasing key metrics including a Net Promoter Score of 68 for the EnergyHub EV program and a 300% increase in BYOT DR program enrollments. EnergyHub
  • Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen. Space Capital

Browse all case studies

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Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

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