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Ethical Design Co.

Ethical Design Co.

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Space Capital

Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen.

October 30, 2023 By Caitlin Jordan

Space Capital is an early-stage venture capital firm investing in the emerging sector of the space economy and its technologies.

Based in New York City, Space Capital is the parent brand of Space Angels, an angel investing platform, and Space Talent, a career platform and central resources hub for space industry jobs.

←KERAMIDA
EnergyHub→
Brand guidelines development
Content writing & copyediting
Data visualisation
Icon design
Illustration
Infographic design
Marketing design
Presentation design
Report design
UX design & strategy
Website design & development
Event invitations for the Space Capital Summit 2024, featuring retro-futuristic designs in vibrant colours.
Lobby visuals for the Space Capital Summit 2024, designed with space-age aesthetics.
Event branding on lobby pillars at the New York Historical Society for the Space Capital Summit 2024.
Stage setup for the Space Capital Summit 2024, featuring futuristic designs and cityscape visuals.
Hero section of the Space Capital Summit 2024 webpage, showcasing retro-futuristic design elements.
Full view of the Space Capital Summit 2024 webpage, highlighting the event's branding and key information.
Space Capital Brand Guidelines cover mockup
Space Capital Brand Guidelines mockup featuring various pages from the document
Space Capital Brand Guidelines mockup featuring various pages from the document
Space Capital Brand Guidelines mockup featuring 4 pages from the Space Capital section (parent brand)
Space Capital Brand Guidelines mockup featuring 4 pages from the Space Talent section (sub brand)
Space Capital Brand Guidelines mockup featuring 4 pages from the Space Angels section (sub brand)

The brief

We worked on a comprehensive brand and digital refresh project for all three brands – Space Capital, Space Angels, and Space Talent – including:

  • Brand update
  • UX strategy and design, and persona development
  • Digital content writing and copyediting
  • Website design and development in Webflow
  • Comprehensive Brand Guidelines document
  • Data visualisation and infographics
  • Custom iconography
  • Ongoing quarterly report design
  • Ongoing event and marketing collateral design
  • Pitch deck design
  • Product copywriting
  • Book cover design

Our goal for this brand refresh project was for the websites to share common attributes, while having specific functionality and messaging related to each brand’s unique audience.

A common attribute across the sites is the prominent use of circles. This is a visual cue for planets and the solar system, but it also removes the sharp edges of icons to give a unique, contemporary look.

The language had to be both sophisticated and accessible to the users accessing each site. We kept descriptions brief, and utilised audience-specific indicators.

Building on our ongoing collaboration with Space Capital, which spans 6+ years and includes a wide range of ongoing digital and print projects, we also had the opportunity recently to design the event branding and collateral for the Space Capital Summit 2024.

The Summit (AGM) was held at the iconic New York Historical Society in May, 2024, and gathered over 150 investors, portfolio CEOs, and industry leaders.

Project deliverables included:
  • Event logo and secondary branding
  • Invitations (pre-dinner and Summit)
  • Summit 2024 webpage designed and developed on the Space Capital website
  • PowerPoint presentation design
  • Venue assets, including:
    • Lobby columns visuals
    • Lobby wall visuals
    • Stage panels designs
    • Registration desk designs
    • Auditorium stage lightbox design
We’re thrilled with how everything came together to elevate this landmark event!
Space Capital's new home page - mockup of home page hero section is shown inside a desktop screen on a dark blue background with Space Capital's logo in white above the screen. The logo has the letter S and C inside wings, representing a rocket with wings.
Mockup of Space Capital's new home page design + new promotional web page dedicated to the release of Chad Anderson's book, The Space Economy.
Space Talent website home page mockup on a desktop screen
Full colour mockup of the Space Talent website, featuring Home and Open Pitch Opportunity pages, with the Indigo Design Awards 2021 Gold Winner badge displayed in the top right corner.
Space Angela website home page mockup on a desktop screen
Space Angels web pages mockup featuring home page and 2 sub pages
Space Capital: 2022 Space Investment Quarterly report covers - full colour mockup showing 4 SIQ covers
Space Capital: 2021 Space Investment Quarterly report covers - full colour mockup showing 4 SIQ covers
Space Capital Space Investment Quarterly report featuring welcome spread
Space Capital Space Investment Quarterly report mockup featuring various pages with charts and diagrams
Space Capital Space Investment Quarterly report mockup featuring various pages with charts and diagrams
Space Capital Space Investment Quarterly - report covers mockup 1
Space Capital Space Investment Quarterly - report covers mockup 2
Space Capital Space Investment Quarterly - report covers mockup 3
Full colour mockup of the book cover for 'The Space Economy' by Chad Anderson, displayed on a light burnt orange background.
Pattern of The Space Economy book covers repeated on a light blue background.
Mockup of two event posters for The Space Economy book launch, displayed on a wall in a room with a cream leather couch and a lamp. The posters feature the book cover design and promotional text for the event.

How is this ethical?

We believe it is ethical to support a sustainable future by focusing on investment in health, technology, exploration, and innovation.

Space Capital invests in seed-stage businesses who are at the cutting edge of technology, including those building infrastructure for myriad environmental and societal benefits. This includes GPS technologies which are considered to have made a huge impact in our society across infrastructure, application and distribution, making our environment a safer and better place to live.

Some other examples of innovative technologies invested in by Space Capital include GHGSat; which monitors greenhouse gas emissions, and Allevi; which created 3D bioprinters being used by researchers to find solutions to disease, organ failure, and other health problems.

In addition, their brand Space Talent opens a world of opportunity, education and entrepreneurship as a free platform for recruitment within the exciting space sector.

See for yourself…

  • Selected pages from Fairground’s mini style guide, displaying the brand’s logomark, colour palette, brand typefaces and typography rules on a deep teal background. Fairground
  • Colour mockup Atticus Medical's redesigned homepage by EDCo., showcasing 'Medicines for good' and 'Therapeutic focus' sections for equitable healthcare. Atticus Medical
  • Brotherhood of St. Laurence (BSL) 2023 Annual Report website home page - Full colour mockup on a light grey background, displayed on a laptop. Brotherhood of St. Laurence
  • Medicines Development for Global Health
  • EnergyHub HubSummit 2022 factoid posters mockup depicted in a real-life setting with posters on a cement wall, showcasing key metrics including a Net Promoter Score of 68 for the EnergyHub EV program and a 300% increase in BYOT DR program enrollments. EnergyHub
  • Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen. Space Capital

Browse all case studies

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

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Send us a message above or email our project manager at caitlin@ethicaldesign.co

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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