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Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

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Vision 2020 Australia

February 5, 2019 By Sonja

Vision 2020 Australia is the national peak body working to prevent avoidable blindness and improve vision care in Australia and our region.

Vision 2020 Australia’s role is to ensure that eye health and vision care remains high on the health, disability and international development agendas of Australian governments.

Visit their website to find out more here.

←Mately
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Infographic design
Report design

The brief

We were engaged to design Vision 2020 Australia’s 2017 – 2018 Annual report. The brief was to utilise the principles we have developed in sustainable design to produce both a printable and accessible Word version of the report. We created high contrast and bold elements to make the report easy to read and ensured the report was minimal, clean, and well-suited to the audience.

How is this ethical?

Vision 2020 Australia’s aim is the elimination of preventable blindness and vision loss as well as the full participation of people who are blind or have low vision in the community.

Our sustainability strategy

In an effort to design Vision 2020 Australia’s annual report in the most sustainable manner possible we:

  • Used minimal ink coverage: we chose to design the report with a white background and dark text (this is also easier for vision impaired people to read)
  • Designed half-page image spreads instead of more commonly used full page images
  • Minimised page bleeds: we only used bleeds on front and back covers + one inside page
  • Created an accessible version of the report for vision impaired people

Find out more about our Australia-wide eco printing service here.

See for yourself…

  • Selected pages from Fairground’s mini style guide, displaying the brand’s logomark, colour palette, brand typefaces and typography rules on a deep teal background. Fairground
  • Colour mockup Atticus Medical's redesigned homepage by EDCo., showcasing 'Medicines for good' and 'Therapeutic focus' sections for equitable healthcare. Atticus Medical
  • Brotherhood of St. Laurence (BSL) 2023 Annual Report website home page - Full colour mockup on a light grey background, displayed on a laptop. Brotherhood of St. Laurence
  • Medicines Development for Global Health
  • EnergyHub HubSummit 2022 factoid posters mockup depicted in a real-life setting with posters on a cement wall, showcasing key metrics including a Net Promoter Score of 68 for the EnergyHub EV program and a 300% increase in BYOT DR program enrollments. EnergyHub
  • Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen. Space Capital

Browse all case studies

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

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Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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