Ethical Design Co.

A print and digital design agency that cares.

Front and back view of a Freedom Diabetes Management (FDM) business brochure on a light grey background. The front side features the FDM logo with an abstract green design and white text on a green background. The back side displays contact information and additional details in black text on a white background with green accent.

By

Freedom Diabetes Management is a Melbourne-based business offering health coaching, weight management and high quality diabetes care.

Freedom Diabetes Management (FDM) provides a holistic service (telehealth and face-to-face) specifically motivated to help people engage more deeply with lifestyle changes that facilitate the prevention, reversal, or optimal management of diabetes or related health conditions with less reliance on medications where possible. The Director of FDM, Allira Panebianco (Moniz), is a fully Credentialed Diabetes Educator with the Australian Diabetes Educators Association.

Logo design
Marketing design
Stationery design
Website design & development

The brief

We were engaged to do a full branding suite, including:

  • Logo and brand design
  • Stationery design: business cards, letterheads, notepad
  • Marketing design: promotional flyers, social media assets
  • Website design and development in WordPress, including integration with booking system

Full colour mockup of the Freedom Diabetes Management website Home, Philosophy, and Services pages, with an overlay of a smiling woman and elderly person looking at a laptop screen, displayed on a light green background.

How is this ethical?

FDM helps people thrive through the promotion of health and wellness. By offering a holistic, comprehensive and multidisciplinary team care approach, Allira empowers her patients to get the most from their life through health education, behaviour change counselling and health management support. Allira shares her expertise through collaboration and regular communication with each client’s healthcare team. This builds the capacity of the healthcare team to provide continuity of care so that mutual clients are best placed to achieve success with their goals and positive health outcomes.

Our sustainability strategy 

EDCo. hosts the website on Digital Pacific – an Australian-based, carbon neutral company that runs on 100% renewable energy. We had FDM’s notepads printed on 100% recycled paper stock and recommended local green printers for the business cards and flyers (per the client’s request). We also carbon offset the entire branding and website project by planting a number of trees with our trusted suppliers at Fifteen Trees.

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