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Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

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Eisen Family Private Fund

Eisen Family Private Fund featured image - mockup showing Pillars and Purpose web pages in greyscale

August 7, 2022 By Caitlin Jordan

The Eisen Family Private Fund is a Private Ancillary Fund that exclusively donates to registered not-for-profit organisations with a charitable purpose and DGR status.

The foundation fosters philanthropic partnerships that respond with care and empathy to the suffering of the most vulnerable in our community as well as promoting sustainable development and plans for current and future generations. In order to qualify for funding, your organisation must be aligned with one or more of the five Partnership Pillars of the Fund: Climate, Capacity, Compassion, Curiosity and Creativity.

To find out more visit the website here.

←Landcare Victoria Inc.
Gender Equity Victoria→
Icon design
Infographic design
Logo design
Secondary branding
UX design & strategy
Website design & development
Eisen Family Private Fund logo variations x 4 in brand colours (navy blue, gold, cream, light grey)
Eisen Family Private Fund full logo in gold on a beach image background with dark blue overlay
Eisen Family Private Fund logo development showing the letters 'ef' + a flying bird graphic together to make the logo mark - gold on navy blue background

The brief:

We were engaged by the Australian Philanthropic Services in 2021/22 to work on the brand identity and website for the newly established Eisen Family Private Fund. Project deliverables included:

  • Logo design
  • Brand style tile including logo variations, colour palette and fonts
  • Secondary branding and assets including:
    • custom icon library
    • illustrations
    • stock image library
    • letterheads (print and digital)
    • banners for members portal
    • branded email signatures
    • favicon
  • Website design and development in WordPress

The brief was to present the foundation as contemporary but not too flashy or edgy. We think we struck this balance well with the creation of beautiful line icons and the use of stunning landscape stock photography to accompany the brochure-style website.

Eisen Family Private Fund website homepage mockup shown on desktop screen - white logo and tagline on a beautiful mountain landscape image
Eisen Family Private Fund mockup - Pillars and Purpose web pages shown side by side in full colour

How is this ethical?

The Eisen Family, along with their team, are focused on working with progressive philanthropic leaders and organisations and investing in a more equitable and sustainable future. They are interested in finding smart ways to leverage the foundation’s resources for the highest social and environmental impact. Above all, the foundation wants to make the world a better place for current and future generations, which is why the five giving pillars – Climate, Capacity, Compassion, Curiosity and Creativity – are a critical component of the funding model.

EDCo. are proud to work on a branding and digital project for an organisation that share our values and ethos in advocating for climate science and the decarbonisation of Australia – and the world – through innovative sustainable development.

Our sustainability strategy

The Eisen website is hosted with Australia-based carbon neutral hosting provider Digital Pacific. Our annual donation of trees will offset this branding and website project.

See for yourself…

  • Energy Efficiency Council
  • Mock up of GEN VIC's 2021-2025 Strategic Plan report cover in greyscale Gender Equity Victoria
  • Eisen Family Private Fund featured image - mockup showing Pillars and Purpose web pages in greyscale Eisen Family Private Fund
  • Landcare Victoria featured image - mockup of various pages from the brand guidelines in greyscale Landcare Victoria Inc.
  • MDGH featured image - mockup of above the fold home page on a laptop screen in greyscale Medicines Development for Global Health
  • The Centre for Humanitarian Leadership

Browse all case studies

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 24 hours.

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Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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