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Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

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Freedom Diabetes Management

February 4, 2021 By Sonja

Freedom Diabetes Management is a Melbourne-based business offering health coaching, weight management and high quality diabetes care.

Freedom Diabetes Management (FDM) provides a holistic service (telehealth and face-to-face) specifically motivated to help people engage more deeply with lifestyle changes that facilitate the prevention, reversal or optimal management of diabetes or related health conditions with less reliance on medications where possible. The Director of FDM, Allira Panebianco (Moniz), is a fully Credentialed Diabetes Educator with the Australian Diabetes Educators Association.

←EnergyHub
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Logo design
Marketing design
Stationery design
Website design & development

The brief

We were engaged to do a full branding suite, including:

  • Logo and brand design
  • Stationery design: business cards, letterheads, notepad
  • Marketing design: promotional flyers, social media assets
  • Website design and development in WordPress including integration with booking system

 

FDM business cards mcokup
FDM flyer mockup

How is this ethical?

FDM helps people thrive through the promotion of health and wellness. By offering a holistic, comprehensive and multidisciplinary team care approach, Allira empowers her patients to get the most from their life through health education, behaviour change counselling and health management support. Allira shares her expertise through collaboration and regular communication with each client’s healthcare team. This builds the capacity of the healthcare team to provide continuity of care so that mutual clients are best placed to achieve success with their goals and positive health outcomes.

Our sustainability strategy 

EDCo. hosts the website on Digital Pacific – an Australian-based, carbon neutral company that runs on 100% renewable energy. We had FDM’s notepads printed on 100% recycled paper stock and recommended local green printers for the business cards and flyers (per the client’s request). We also carbon offset the entire branding and website project by planting a number of trees with our trusted suppliers at Fifteen Trees.

See for yourself…

  • Energy Efficiency Council
  • Mock up of GEN VIC's 2021-2025 Strategic Plan report cover in greyscale Gender Equity Victoria
  • Eisen Family Private Fund featured image - mockup showing Pillars and Purpose web pages in greyscale Eisen Family Private Fund
  • Landcare Victoria featured image - mockup of various pages from the brand guidelines in greyscale Landcare Victoria Inc.
  • MDGH featured image - mockup of above the fold home page on a laptop screen in greyscale Medicines Development for Global Health
  • The Centre for Humanitarian Leadership

Browse all case studies

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 24 hours.

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Contact

Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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