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Ethical Design Co.

Ethical Design Co.

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Gender Equity Victoria

August 6, 2022 By Caitlin Jordan

Gender Equity Victoria (GEN VIC) is the independent peak body for organisations, practitioners and individuals promoting gender equity in Victoria.

GEN VIC’s vision is for a gender equal society where all people are free from the harm of gender inequity. They recognise that gender inequity harms everyone – men, women, children, non-binary and gender diverse people – but special measures are required particularly to address the problem for all people who identify as women in our community.

GEN VIC champions, coordinates, educates and advises on strategies to end the harm of gender inequality, to help promote women’s health and prevent violence against women.

To find out more about the wonderful work GEN VIC does to advance gender equity visit the website here.

←Thirrili
Energy Efficiency Council→
Icon design
Infographic design
Report design

The brief

EDCo. was hired to design GEN VIC’s 2021-2025 Strategic Plan and 2022 Annual Report, both in digital PDF format. 

The brief was to work within GEN VIC’s established brand identity; utilising their brand colours and fonts to develop a report that had a consistent look and feel to their website and other previously produced collateral. We also wanted to apply the same signature image treatment to the images used in the report (that is, black and white images with an orange overlay) because we felt this was a unique and recognisable aspect of GEN VIC’s branding.

We were also tasked with creating some new assets including infographics, custom icons and some additions to the existing stock image library for use in the report and other materials.

See the full Strategic Plan here.

See the full 2022 Annual Report here.

How is this ethical?

Gender Equity Victoria partners with organisations in government, the public and private sector, and grassroots community organisations to accelerate gender equity change. GEN VIC supports its members to deliver gender equity transformation at a local, state, national and international level.

GEN VIC’s four key Focus Areas provides insight into what makes them an ethical organisation:

  1. Champion economic justice and equity (e.g. working to close the gender pay gap);
  2. Support gender equitable health and wellbeing;
  3. Strengthen the gender equity movement; and
  4. Innovate communities of safety and respect.

As a women-led business operating in Victoria, this was a great opportunity for us to partner with a likeminded organisation in the non-profit sector working directly with (and for) vulnerable women in our community.

See for yourself…

  • Fairground
  • Colour mockup Atticus Medical's redesigned homepage by EDCo., showcasing 'Medicines for good' and 'Therapeutic focus' sections for equitable healthcare. Atticus Medical
  • Brotherhood of St. Laurence (BSL) 2023 Annual Report website home page - Full colour mockup on a light grey background, displayed on a laptop. Brotherhood of St. Laurence
  • Medicines Development for Global Health
  • EnergyHub HubSummit 2022 factoid posters mockup depicted in a real-life setting with posters on a cement wall, showcasing key metrics including a Net Promoter Score of 68 for the EnergyHub EV program and a 300% increase in BYOT DR program enrollments. EnergyHub
  • Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen. Space Capital

Browse all case studies

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

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Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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