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Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

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OnRoute App

OnRoute App Design

August 12, 2019 By Sonja

The OnRoute App is a new travel app that allows users to share their journey LIVE in both media and route form, unlike any other travel app currently on the market.

Document every part of your journey on your virtual map, share live pictures with your friends and family or use the new Explore function to connect with other travellers and help plan your next trip.

←Tridant
E.thical→
Icon design
UI design
UX design & strategy

OnRoute App Design

The brief

We were given the task to redesign the OnRoute App to make it easier to navigate, with better UX and more features.

We worked on:

  • Wireframes with UX strategy notes to help aid the visual design process
  • Development of an interactive prototype using Adobe XD + testing
  • Visual design of the entire look and feel of the app based on our insights

The result was a cleaner design with a more beautiful interface, new icons, and some added complex functionality.

OnRoute App Design

How is this ethical?

OnRoute is aimed at conscious travellers, digital nomads and backpackers who are not interested in package tourism that can be harmful and destructive to cultures and sacred sites.

The app is perfect for the travel community to stay in touch with friends and family at home, making it easy to follow other people’s adventures and stay connected.

Case studies

  • Selected pages from Fairground’s mini style guide, displaying the brand’s logomark, colour palette, brand typefaces and typography rules on a deep teal background. Fairground
  • Colour mockup Atticus Medical's redesigned homepage by EDCo., showcasing 'Medicines for good' and 'Therapeutic focus' sections for equitable healthcare. Atticus Medical
  • Brotherhood of St. Laurence (BSL) 2023 Annual Report website home page - Full colour mockup on a light grey background, displayed on a laptop. Brotherhood of St. Laurence
  • MDGH featured image showing website on multiple devices Medicines Development for Global Health
  • EnergyHub HubSummit 2022 factoid posters mockup depicted in a real-life setting with posters on a cement wall, showcasing key metrics including a Net Promoter Score of 68 for the EnergyHub EV program and a 300% increase in BYOT DR program enrollments. EnergyHub
  • Full colour mockup of the Space Capital website on a white background, showcasing the homepage and a promotional page for 'The Space Economy' book by Chad Anderson, displayed on a light background, appearing as if on a tablet screen. Space Capital

Browse all case studies

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Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Australia, but works with clients all over the world.

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EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

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