E.thical - Ethical Design Co.

E.thical empowers youth and university students in marginalised areas of Indonesia to strengthen their region’s economy through sustainability-focused entrepreneurship.

E.thical’s vision is to build youth-led businesses that balance profit and purpose, and to equip them with the tools to join the global economic market for sustainable development.

The brief

We developed a comprehensive brand guidelines document for E.thical which included:

Brand Information: About, Vision & Mission, Audience

Brand Visual Styles: Logo Placement, Logo Best Practice, Typography, Colour Palette

Brand Visual Assets: Iconography, Collateral examples

Communication Styles: Tone & Key Messaging, Editorial Conventions

The document includes key information about the brand and their visual and communication styles, as well as a custom designed icon library and photo gallery. We also worked on collateral examples and social media templates.

How is this ethical?

The aim of E.thical’s hands-on educational program on ethical entrepreneurship is to empower under-resourced youth and university students living in the peripheral areas of Indonesia. E.thical will be their pathway towards sustainable development.

We are proud partners of E.thical and wholeheartedly support their mission and vision to strengthen their region’s economic resilience in a sustainable manner.