• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Ethical Design Co.

Ethical Design Co.

A print and digital design agency that cares.

  • About us
    • Who are we?
    • Our ethos
  • Case studies
  • Services
    • Branding & logo design
    • Website design & development
    • Annual report design
    • Presentation & PowerPoint design
    • Infographics & data visualisation
    • UX/UI design for dashboards & apps
    • Green printing
  • Resources
  • Contact
  • Client portal
  • Facebook
  • Instagram
  • LinkedIn

Conscious Cravings Co.

Conscious Cravings Co. featured image - logo variations x 3 in greyscale

January 4, 2016 By Sonja

Conscious Cravings Co. is an organic food company and vegan cafe.

Established in 2015, Conscious Cravings Co. specialise in making handcrafted raw, vegan treats that are produced on the Mornington Peninsula, near Melbourne, where their locally renowned cafe is also situated.

Yarraville Community Centre→
Logo design
Marketing design
Real photo of Conscious Cravings Co logo on a takeaway coffee cup with bag of coffee beans in behind cup
Conscious Cravings Co white logo with tagline (artisan - vegan - raw - organic) on a custom textured blue background
Real photograph of Conscious Cravings Co.'s cafe signage displaying logo and tagline

The brief

Conscious Cravings Co. needed a strong brand to help sell their mouthwatering artisan desserts. They contacted us to work on their branding, primarily a special but simple logo that could be used across signage, packaging stamps, loyalty cards and other items.

The brief was to design something appealing to their Mornington Peninsula target audience of health and environment-conscious foodies. We came up with a minimal icon design that is a clever combination of an apple – to represent the organic food concept; and a love heart – to represent the love and care that goes into creating food that is good for the planet.

We also designed a series of variations of the main logo with a range of taglines that can be used depending on context, along with a circle version of the logo that can be stamped onto coffee cups and other packaging. The business has been a huge success!

Conscious Cravings Co apple logo mark in gold on dark background
Real photograph showing front of Conscious Cravings Co's cafe with apple logo mark painted on the roof. Cafe is white brick converted house with a tin roof, logo mark is painted brown.
Real photograph of male staff member wearing a dark green CCC branded apron over a t-shirt holding a tray of chocolate muffins.
Real photograph of four CCC vegan chocolate ice creams on sticks
Real photography of 5 CCC smoothies in different flavours. Each flavour is a different vibrant colour and is topped with a special garnish.
Real photograph of three homemade CCC slices and a fresh orange juice packaged with a CCC logo sticker.
Conscious Cravings Co full logo in brand green on a textured yellow background
Real photograph of the CCC cafe interior - woman behind counter and treats on display.

How is this ethical?

Conscious Cravings Co.’s desserts are raw, vegan, refined sugar free, gluten free, organic, soy and agave free. Health and wellbeing is at the core of their business model.

Our sustainability strategy

Our sustainability strategy for Conscious Cravings Co. was simple. Support their mission to source high quality, organic or pesticide-free ingredients and also local produce where possible and provide them with a vehicle to do that through strong branding.

See for yourself…

  • Energy Efficiency Council
  • Mock up of GEN VIC's 2021-2025 Strategic Plan report cover in greyscale Gender Equity Victoria
  • Eisen Family Private Fund featured image - mockup showing Pillars and Purpose web pages in greyscale Eisen Family Private Fund
  • Landcare Victoria featured image - mockup of various pages from the brand guidelines in greyscale Landcare Victoria Inc.
  • MDGH featured image - mockup of above the fold home page on a laptop screen in greyscale Medicines Development for Global Health
  • The Centre for Humanitarian Leadership

Browse all case studies

Let’s get started

Are you ready to start a design project or interested in a project estimate or proposal? Please contact us here and Caitlin will get back to you within 48 hours.

Contact Us

  • Max. file size: 512 MB.

Footer

Navigation

  • Green printing
  • Brand and logo design brief
  • Website design brief
  • Green design resources
  • Sustainable design course

Contact

Send us a message above or email our project manager at caitlin@ethicaldesign.co

EDCo. is based in Melbourne, Australia.

Client portal

 

Follow us

  • Facebook
  • Instagram
  • LinkedIn

EDCo. acknowledges the Wurundjeri and Bunurong people of the Kulin Nation as the Traditional Owners and Custodians of the land on which we operate, where sovereignty was never ceded. We pay our respects to all First Nations people and acknowledge Elders past, present and emerging.

Sitemap · Copyright Ethical Design Co. © 2023 · This website is powered by 100% renewable energy.